Tips for choosing a company name in Singapore

Published by Beaufort.SG

Compliance is a Breeze (R) with BEAUFORT

2023-04-14

Choosing a company name is one of the most important decisions you will make when starting a business in Singapore. A good name can help you stand out from the competition, attract customers, and build your brand identity. However, finding a suitable name can also be challenging, as there are many factors to consider and regulations to follow. Here are some tips to help you choose a company name in Singapore that works for you and your business.

Check the availability of your desired name.

Before you get too attached to a name, you should check if it is already taken by another company or trademarked by someone else. Beaufort.SG can help you use the online search tool provided by the Accounting and Corporate Regulatory Authority (ACRA) to see if your name is available for registration. You should also do a domain name search to see if your name is available as a website address.

Follow the naming guidelines and restrictions.

ACRA has some rules and restrictions on what you can and cannot name your company. For example, you cannot use names that are obscene, offensive, misleading, identical or similar to existing names, or reserved by the government. You also need to get approval from relevant authorities if you want to use certain words or expressions in your name, such as bank, finance, law, media, or education.

Choose a name that reflects your business identity and values.

Your company name should communicate what your business does and what makes it unique. It should also resonate with your target audience and convey your brand personality and values. You can use words that describe your products or services, your industry or niche, your location or market, or your mission or vision. You can also use acronyms, abbreviations, or creative spellings to make your name more memorable and catchy.

Keep it simple and easy to pronounce and spell.

A good company name should be easy for people to say and write. It should also be short and concise, preferably no more than three words or syllables. Avoid using numbers, hyphens, or punctuation marks that may confuse people or cause errors. You want your name to be clear and consistent across different platforms and channels.

Test your name with potential customers and stakeholders.

Before you finalize your company name, you should get some feedback from people who matter to your business, such as potential customers, partners, suppliers, or investors. You can ask them for their opinions on how your name sounds, looks, and feels. You can also test how your name performs in different contexts, such as online searches, social media posts, logos, slogans, or marketing materials.

Choosing a company name in Singapore is not an easy task, but it can be rewarding if you follow these tips and do some research and brainstorming. A good company name can help you establish a strong presence in the market and create a lasting impression on your customers.

Contact www.BEAUFORT.SG if you have any inquiries about choosing a company name or Incorporation in Singapore.

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